Measures 3 1/2” X4” laying flat. Imprint area is 3”W X 3 1/2”H Price includes 1 color imprint in one location. Available colors are : white, black, royal blue, dark green, navy blue, yellow, red, pink, purple, neon orange, neon green, kelly green, and camouflage. Add $55 setup fee for first time orders. Price listed is per cooler. Pricing and availability are subject to change.